Tulsi Vivah
What it is
Tulsi Vivah follows Prabodhini Ekadashi — Dev Uthi Agiyaras, Kartik sud Agiyaras — and is celebrated in the days between it and Kartik Poonam, most commonly on the Baras. It is the sacred wedding of Tulsiji, the holy basil dearest to Prabhu, with the Lord in His form as Shaligram — and in Pushtimarg, with Shri Thakorji Himself. The old story tells of Vrinda, whose unmatched devotion bound the Lord so completely that He accepted her forever as Tulsi, the leaf without which no offering to Him is complete. With this vivah, the season of weddings opens across the land.
In Pushtimarg havelis the utsav is kept with great sweetness: a mandap is raised — traditionally of sugarcane — Thakorji is adorned as the divine groom, a sehra may grace His shringar, and vivah kirtans and badhais are sung as the marriage is celebrated in full. The bhav reaches back to Vraj, where Prabhu performed the lila of marriage with Shri Swaminiji; the haveli relives that joy. And Tulsiji is woven through a Vaishnav's whole life — brahmasambandh is given with a tulsi leaf, and the tulsi kanthi rests at every Vaishnav's throat.
Why we observe it
Tulsiji is the picture of what a soul can become. She holds nothing back — root, leaf and fragrance, all of her exists for Prabhu — and so the Lord binds Himself to her: no bhog is complete without her leaf upon it. Her vivah is therefore not one wedding among many; it is the jiv's own story told aloud. In Pushtimarg the soul belongs to Prabhu entirely, and brahmasambandh — given with tulsi in hand — is that belonging made formal, a betrothal of the soul.
When the haveli celebrates Tulsi Vivah, every Vaishnav watching sees their own deepest relationship celebrated: the Lord accepting, publicly and with music, one who is wholly His. The kanthi of tulsi beads at the throat is the daily reminder of that bond — worn like a wedding ornament, never set aside. And because this vivah opens the marriage season, it blesses every household union that follows: homes begin their auspicious occasions only after the Lord's own. The Vaishnav keeps the day with badhai and mangal songs, and with a quiet prayer — that this jiv, like Tulsiji, may be found worthy of belonging to Him completely.