Thakurani Teej
What it is
Thakurani Teej falls on Shravan Sud 3 and is closely tied to the story of Shri Yamunaji: tradition holds that when Shri Vallabhacharya reached Gokul, a girl he met at the riverbank showed him the ghats and was revealed to be Shri Yamunaji herself, an act of grace that earned her the title Param Udaar, "the supremely generous one." The day is also called Hariyali Teej elsewhere in India, a monsoon festival marking the land's fresh greenery.
In Pushtimarg seva, this is one of the days within the roughly month-long Hindola season when Shrinathji, together with Shri Swaminiji and Shri Yamunaji, is seated on the decorated swing, swung to give darshan to the many devotees gathered for it, with a Govardhan-themed pichwai as backdrop.
Why we observe it
Thakurani Teej folds two of Pushtimarg's central threads into one day: Shri Yamunaji's own grace at Gokul, and the joyful, monsoon-season Hindola seva that brings her, Shri Swaminiji and Prabhu together on the same swing. Both are about the same thing seen from different angles — the closeness and generosity that define how Prabhu relates to Vraj, and to every Vaishnav who takes shelter there.
A Vaishnav keeping Thakurani Teej can hold both threads at once: the gratitude Shri Vallabhacharya felt at being shown the ghats by Yamunaji herself, and the simple joy of a swing on a monsoon day, the season doing exactly what it is meant to.